RICH MEDIA
RICH MEDIA
TOMBOLA I’M A CELEBRITY
Desktop Skin & Mobile Interscroller
For Tombola’s I’m a Celebrity campaign, I created high impact Desktop Skins and Mobile Interscrollers that met the brief of immersing users in the jungle and bush tucker trails while driving engagement and dwell time.
One unit invited users to scroll/tap to lift a cloche and reveal the game offer, positioned playfully next to a large snail. Another used a swipe/slide mechanic, letting users reveal and hide jungle leaves with their cursor or finger.
Both formats featured video content in the right side panels, keeping motion and storytelling in view even as users scrolled, creating an interactive, immersive experience that brought the campaign to life.
HARTLEY’S 10 CAL JELLY
Desktop, Tablet & Mobile Skin
For Hartley’s 10 Cal Jelly, I created a high-impact suite of Skins across Desktop, Tablet, and Mobile to drive awareness and engagement.
The units played on the “break glass” concept from fire safety alarms, swapping it for a cheeky “break glass in sweet snack emergency” message. Users could interact by breaking the glass with their cursor or finger, unlocking a playful reveal of additional jelly flavours in a scrollable product carousel, turning a simple ad into a fun, hands on experience that brought the brand to life.
VOLKSWAGEN EPIC SALE
Desktop, Tablet & Mobile Skin
For Volkswagen’s Epic Sale campaign, I designed a suite of cross device Skins that combined location feeds with dynamic creative optimisation (DCO). Each unit automatically updated to show the user’s nearest VW showroom, creating a personalised, hyper relevant experience. The result was an eye catching, interactive campaign that boosted engagement while making it effortless for users to find and act on local offers.
Not so
STANDARD DISPLAY
I make a big effort to avoid creating the typical low quality, static standard display ads you see all over the web that everyone scrolls past without a second thought. Even small units can pack in functionality and animation, and that’s what I focus on. I’ve built everything from complex animated sequences to interactive scroll controlled experiences, like the Butterkist campaign, and mini personalised journeys, like the Liz Earle quiz that delivers a tailored product recommendation. For me, every unit should engage, entertain, and reward the user, not just take up space.